billingSR got their new logo design by running a design contest:
Pax Pretzels - Telling immigrant stories and creating unity
Check out billingSR's Logo design contest…
New York City
Food & Drink
We are a stuffed soft pretzel company. In addition to offering standard American varieties, we use our products to tell immigrant chefs' stories. The story is that, here in America, we're all immigrants, we all understand breads and food bringing people together, and we want to use our products to foster UNITY in our society. We work with, for example, an immigrant chef who doesn't get much exposure, based in New York City, who came from Afghanistan; we will work together to create a stuffed pretzel recipe that honors flavors from that country. We then donate a portion of sales of those products back to a humanitarian / progressive organization that helps Afghani refugees. We will be sourcing ingredients from local & sustainable farms. But more than anything, we want have a brand image that matches the experience of biting into one of our pretzels - fun, surprising, unexpected, warm, welcoming, joyous, and again: UNITY.
There are some very overused, traditional soft pretzel design ideas out there. A lion, a crown, a crest, the pretzel being displayed upside-down. We want to be DIFFERENT and UNEXPECTED. We do not want a logo that looks like every other soft pretzel bakery or manufacturer - or the stamped / circle brand look. We want something clean, line art maybe, modern, something that speaks to a younger audience, foodies and consumers with adventurous palettes. Do NOT just submit a drawing of a pretzel with the name! "Pax" means peace, so symbols of peace and unity incorporated into the design are necessary!
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
billingSR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Pung Art was wonderful. His design captured the essence of our Company in our design. We will likely work with with this designer again in the future for more branding materials.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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