PDHpro / PDHpro.com
Our company does continuing education for licensed professionals. This involves Land Surveyors, Engineers, Architects, Contractors, Attorneys, etc. going to our website, purchasing courses that they study and take a test on to see if they learned the material. It they pass they are awarded a number of credits that they then submit to their licensing board in order to renew their license.
We want to use this logo to really establish a brand that people will know and recognize. It will be used on everything we do, from letterhead, brochures and our website design to signs and embroidered shirts. This will become the trademark for our company, so it should be something original. No stock images, clipart or existing logo designs please.
Our target audience is licensed professionals (Land Surveyors, Engineers, Architects, Contractors, Attorneys, etc.) looking to get the continuing education credits they need to renew their license with the state by purchasing our online courses.
There are two parts to this logo, a graphic and the text PDHpro. Each should be able to carry the brand on its own without its counterpart, but be even stronger when they are together.
PDH stands for Professional Development Hour which is widely known by professionals, so the initials PDH should be highlighted in the graphic. It does not have to reflect "education" in an obvious way but could be included if it works, but no blatant "school" images (graduation caps, apples, chalk boards, etc). It should be professional (not cartoon like) but modern and dynamic (not reminding you of an old corporation).
PDHpro should be displayed with PDH in all caps and pro in all lower case. PDH should be in one color with pro in another. The typography should be unique so people see it and immediately identify with the brand but not so over the top that it is hard to read. The “.com" should appear in the logo somehow but make it so the logo could be used without it as well.
Incorporation into a sample business card or letterhead is a major bonus.
Final files should be provided in all the different formats and sizes (vector, photoshop, jpg, transparent png, etc.) with a greyscale version as well.
Based on the sample work we have seen from the talented artists on here, we are excited to see the creative concepts you come up with. Thanks for helping to build our new brand!