Successful design has two elements. One is the collision of energy and ideas steeped in collaboration. It's a two way street. The other is a pursuit of perfection to refine every minute detail to intuit a meaning and a story about your brand. toometo brought both of these elements in spaeds to our journey.
- James Higa
How vcanello started their logo design journey
Planet Beauty is been in business since 1992. We always had the same type of font-logo and we believe is time for a change without losing the identity we have created. In another word, we must keep the recognition we have achieved so far but definitevely need a fresh, more upscale look.
Tell us a bit about who you are and the people you reach
Hi end customers, average consumer is between 25 and 55 years old, mostly females, high income, celebrities.
Do not want to confuse customers thinking the store they shop at is a new store. Needs to still be recognized as Planet Beauty. Looking for clean, fresh look, boutique like. See current logo for reference. Logo MUST be different than exisiting. No flowers please