'BloMo' is the UK's first ready-to-drink Bloody Mary. Essentially, it's primary purpose is to in theory provide a hangover cure, on the go.
With this in mind, a BloMo would be most suitably sold at tube/train stations, as well as airports and aeroplanes. However, we also believe they would save a lot of time for bar staff if sold in pubs too - the preparation of a good BM takes quite some time.
Packaging: Initially we would like the product to be in a glass bottle, measuring 330-400ml. However, with our end goal being for BloMo to be sold on aero planes, we need the branding to be adaptable, as on a flight the drink would presumably have to be stored in a can.
Health stance: A healthy alcoholic drink is perhaps a slight oxymoron, however the health benefits of tomato juice are vast and as far as spirits go, vodka has a relatively low calorific content. A 330ml Bloody Mary has around 126 calories (198 with a double shot of vodka).
We would like to incorporate this in the branding somehow.
Target market: We believe our target market to be 23 - 35 year olds.
Descriptive/emotive words: Punchy, vibrant, spicy, risqué, lively, tangy, racy, electric