ChargeBar is a fast charging machine which can provide up to 18 customers simultaneously with a recharge to their cell phone battery (and other handheld devices).
ChargeBar aims to setup a network of these machines in out-of-home locations - in hotels, transport stations, bars, phone shops – anywhere a mobile phone user could potentially need a quick battery recharge. Our new patented pulse charging technology means that in just 10 minutes a cell phone battery will be 75% recharged.
ChargeBar will generate revenue from two sources:
1. The ChargeBar machines feature a high quality 17” – 23” video screen and will display content and 3rd party advertisements to the customer whilst they wait for their cell phone to be recharged (approx 10 minutes). Advertising will be our main revenue source.
2. Customers will pay a small fee for the recharge (like a vending machine)
We are positioning ourselves as a premium company as we believe we have a visually superior machine and the most advanced recharging technology in the market.
We will target advertisers based on either the phone ‘theme’ (e.g. phone companies, technology companies, etc) or the venue in which the machine is located (e.g. beer company if the machine is located in a bar or advertise material for businesses that are nearby that venue)
2. Machines users
Our target audience for the machine users is very wide as the machines can recharge up to 95% of cell phones in the market. Customers with smart phones (iPhone, Blackberry, HTC) are most likely to be the heaviest users as 3G services are more battery intensive. We also expect tech savvy males and females ages 18-30 and businessmen to comprise a large proportion of usage.
The logo should be clean, contemporary, creative, eye catching and engaging, and visually represent what the machine does. Please avoid corporate designs; however a professional look is essential.
Looking ahead, we intend to use the ‘bar’ concept to expand into other products (e.g. musicbar, clothesbar, etc). It would be helpful if the word ‘bar’ was sufficiently differentiated from the ‘charge’ to ensure we could potentially use the ‘bar’ brand at some point in the future.
You are welcome to try the logo with different levels of capital letters i.e Chargebar, chargeBar, chargebar, ChargeBar
Photoshop (high res) or Illustrator
Nicely layered and grouped
Intended use of the logo:
On every machine and any machine signage, business cards, presentations, website, letterhead.
We would love to see any creative slogans that you can come up with for the brand/business also.
Our Commitment to Feedback on Your Designs…
We are committed to providing feedback to all designers that submit designs that we like and think may be shaped into the Winning Design. If we do not deliver feedback on your design that simply means it is too far off what we are looking for so please attempt a new design. We feel it’s best to communicate this to all designers up front. Thank you all in advance for your time!!
Good Luck designers!