Blakewu needed a new logo design and created a contest on 99designs.
A winner was selected from 471 designs submitted by 129 freelance designers.
We are a premium coffee brand. Our coffee with contain CBD which reduces anxiety and stress in the drinker.
We are targeting men and women. We are looking to attract people who are after a premium drink but one that makes the user feel relaxed, at peace and that the drink reduces stress and anxiety.
We absolutely do not want a cannabis leaf on the design anywhere at all.
The logo is for a premium classy product, the logo needs to be relaxing and calm, to appeal to someone who has anxiety. So at the very first glance it needs to portray an image of luxury and peace.
Soothing colours and font are required, absolutely NO loud designs or fonts. When you are designing think of what makes your mind peaceful and tranquil and please portray this into the logo.
The logo needs to portray that this drink will relax them, reduce stress
The logo will be appearing on both cans of drink and coffee pouches.
So it has to catch the eye of shoppers, however it needs to be clean, gentle and relaxing and also be modern in its design.
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