Completed contest

Premium Wine Brand Identity

Swish Wine needed a new logo design and created a contest on 99designs.

A winner was selected from 187 designs submitted by 44 freelance designers.

187
entries
44
designers
1
winner

One of the designers who made it happen

Winner - Soyelchino
Excellent as always!!! Needed a last moment change for the printer for a project we did previously and response was within hours :)
- Anonymous

How Swish Wine started their logo design journey

Company name

Saltire Wines

Overview

We are a family-owned wine company based in Australia's Hunter Valley. We're looking to launch a premium brand to join our portfolio.

Tell us a bit about who you are and the people you reach

People who enjoy wine.
People prepared to spend a little more on a better quality wine.
The label needs to reflect that this wine is a premium quality wine that will retail for c.US$25.

Requirements

We require a brand identity for use on wine labels and ultimately in marketing collateral - both in print and online. This is for a premium brand. The design needs to reflect this.

A saltire is a diagonal cross in heraldry - read all about it on Wikipedia: http://tinyurl.com/5ogbz6
A Saltire is also the name of the Scottish flag - we'd like this brand to appeal to Scots but the name and the diagonal cross should be enough. We don't want the brand to alienate non-Scots.

The Saltire needs to be referenced in the design. But it does NOT need to be the large or dominant component.

The typeface/font used will be equally important. And perhaps the most dominant aspect of the logo. It could be a something with a celtic influence - but not too celtic. Another font we like is the font used for the "PINK" in the Thomas Pink logo - see http://www.thomaspink.com. (Does anyone know what this type of font is called BTW?) Or something like that. It needs to be distinguished, and have presence.

Colour is not too important - the preference is for silver or a deep red, blue or green.

Custom package

US$423

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Deliverables

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