How BMI Consulting started their logo design journey
Bariatric & Metabolic Intelligence (BMI)
BMI is a business consulting firm that specializes in working with surgeons and hospitals who have programs dedicated to weight loss surgery. The main types of surgery are adjustable gastric banding, gastric bypass (aka Roux-en-y) and the new vertical sleeve gastrectomy.
Our focus is to provide business analysis, advice and recommendations on how they can change their internal business processes and staffing in order to increase patient retention. For weight loss surgery patients, it is a very difficult and long process (6-12 months) to get a patient prepared, educated and approved by insurance for surgery. Our experience with programs across the country has allowed us to identify best practices for making this 6-12 month process much more patient friendly and shorter! Our average client sees a 30% increase in the # of surgeries they perform within 1 year of our engagement together.
These results are also a result of our significant market research and knowledge of best practices for appealing to potential patients as well as referring physicians. We also have extensive knowledge of the best information to provide on the web and how to increase visibility of websites.
Financially, we are able to provide a full financial performance analysis including contract pricing, coding and billing recommendations. We also offer program management services.
Tell us a bit about who you are and the people you reach
We are targeting weight loss surgeons and Hospital executives (i.e. CEO, COO, CNursingO)
Our customers are both clinical and business savvy. Surgeons are focused on clinical care but their most common complaint is that marketing is insufficient when, in reality, their internal processes and staffing are inadequate. Hospital executives are more business focused and concerned about the bottom line dollar and will do what it takes to get more patients to surgery.
I want a multi-colored logo (2-3 colors?). Our business cards and stationary will be white so something that will pop is preferred but keep it VERY business professional. We like deep and rich blues/dark grays as colors but please do not feel restricted by this. I am not looking for anything that utilizes clinical instruments like a stethoscope or healthy food like an apple. I would like some sort of ambiguous art or abstract design and a play on our initials "BMI." In bariatrics, BMI is the most common acronym, it stands for "Body Mass Index." Part of the reason for our name is to mimic that acronym although our play on words is "Bariatric & Metabolic Intelligence." Please ensure you use the "&" as opposed to the word "and."