California Psychology Internship Council (CAPIC)
When graduate students train to become psychologists, they have to complete an internship -- a year of supervised hands-on clinical training. Because there are so many internships in the state of California, they need to be accredited; that is, reviewed for quality. CAPIC is the accrediting body for these psychology internships.
We serve psychology graduate students by giving them information about the internships that are available. We also serve the internship sites by helping them advertise themselves to students. Finally, we serve the graduate schools that train the psychology students by helping them resolve disputes, etc.
CAPIC has received national recognition for its efforts, and we believe a more professional logo would help improve our image even further.
We are trying to convey an image that is professional, but accessible and not stuffy.
Our market consists of:
• Graduate students in psychology who look to us to help them match with high-quality psychology internships.
• Professional psychologists who look to us to assure the quality of psychology internships statewide.
• Professors and administrators in higher education.
• Politicians and legislators at the state level.
• Other nationwide professional psychology organizations.
We have a large existing customer base comprising all the above segments.
We're looking a logo that includes:
• The abbreviation of the organization (CAPIC) (note that there are no periods between the letters). This should be the most prominent part of the logo.
• The full name of the organization (California Psychology Internship Council) should be included, but should be less prominent than the abbreviation.
The symbol for psychology is the greek letter Psi ( ψ ). We do *not* want this used in the logo, please, because so many other psychology-related organizations use it. As an example of what we would like to avoid, see the logo at http://www.appic.org/index.html .
Instead, we'd like the logo to feel more personal. If it's possible to incorporate people -- whether heads, hands, upper bodies, etc. -- then that would be ideal. The people can be stylized and don't have to look realistic; if people are used, they should reflect ethnic and gender diversity. We will consider images that do not include people in this way but would prefer ones that do.
Ideally, we'd like to use this logo both for our web presence (http://www.capic.net) and for letterhead. If possible, we would also like a copy of the logo using an alpha channel. We would need color and grayscale .jpgs for the web, and in whatever file format is most attractive for letterhead.