Completed contest

My Property Partner Logo Creative Brief

Lyntonp needed a new logo design and created a contest on 99designs.

A winner was selected from 44 designs submitted by 18 freelance designers.

44
entries
18
designers
1
winner

How Lyntonp started their logo design journey

Summary

To create and design the company logo for use on all associated marketing materials and communications platforms including: Internet web site; Business Plan; Press releases; advertising collateral; business cards etc.

Company name

My Property Partner

What inspires you and how do you envision the design for your business?

Objectives: To develop and design a likeable and attractive logo in keeping with the My Property Partner brand vision, objectives, and values and the ideals and needs of the target market.

Target Market: First home buyers and first time property investors aged approx 18-40.

Segmentation Strategy: Residential and commercial property, low to middle end of the market.

Communication: Website is primary channel, with advertising and PR in support.

Branding Cues: Trustworthy - Partnership/Social Networking
- Fun -  Simplicity - Help/Empowerment. The design should be professional, modern and clean. It should display professionalism, expertise, trustworthiness, knowledge and experience.

Design:
Colours and Scheme - Colours that will imply trust, and vibrancy, but not too brazen or loud as this implies risk - blue or green (not too dark), gold, grey, on a white background.

Use of a House is the obvious choice- however this has been done to death in this industry. Nothing too rich that will take too long to load on web pages.

Wants

My Property Partner Tag Line:

 “Where Online Property Co-owners Meet”

Be as creative as you would like, but the design should be fun but professional, modern, and clean. It should display professionalism, expertise, trustworthiness, energy, stability, and experience.

Can use the abbreviation MPP 

JPEG formatting for use online

Don't want

Low quality images

Extremely traditional designs

Designs with more than three colours

Custom package

US$300

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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