We want a typographical logo that incorporates the business name Sideways and the tagline ‘Life from another angle’ which may sometimes appear with the logo.
The word Sideways must be able to be used as an anchor for other words in order to create the name of the different events: eg Grow Sideways, Live Sideways, Look Sideways, Play Sideways, Walk Sideways, Be Sideways etc.
Optional: the letters forming the word ‘Ideas’ are incorporated into the word ‘Sideways’. It would be great if you could incorporate ‘Ideas’ into the type, but not if it makes the logo difficult to read or look jumbled (as it does when you spell it eg sIDEwAyS).
The typeface needs to be bold, punchy, funky and clean. There is no corporate colour scheme so we want the type to suit all kinds of bright colours. Check out the Animal Planet logo for the kind of look we like http://animal.discovery.com/
The logo will be used in our marketing materials: brochures, business cards, website, twitter background and will be used to drive the website design. We will use the typeface to make other printed material such as conversation menus for Grow Sideways to give a consistent corporate image.
We require the relevant print file and web file formats to use the logo for the above purposes. For instance:
Print file format - .ai (CMYK) & RGB .jpg and layered .psd (RGB)
Web file format - .jpg and layered .psd (RGB)
Any questions please contact me firstname.lastname@example.org.