Fun & Quirky, with a target market of women. Doesn't need to be pink but definitely not masculine. We think it would be better to follow closer to the Instacart layout, ie... A small "bug" and the name to the side. We like the idea of a fun grocery cart or basket but are definitely open to other more abstract "bugs/icons"
Font/typeface should be softer and more playful. Ideas we like include lower case type, and brighter colors but only in they match the overall aesthetics.
We have already gone through this exercise with another company.
We Have attached what they produced. For reference:
- We want to stay close to this format ("bug/icon", GCN acronym, Grocery Coupon Network underneath)
- We like all lowercase but not married to it
- Did not love color scheme, too masculine
Our goal is a fun typographical logo with a "bug" or icon that we can take out and use to stand alone as our brand identity. For this, we had a really fun shopping cart or basket in mind. A great reference that we LOVE is the instacart logo with the carrot. Playful and fun! and then gives a "bug" or icon to put places as a stand-alone. Also like Sky Box as far as icons go!
We want to be as helpful as possible so please reach out for further instructions or clarification!
Our website is http://www.grocerycouponnetwork.com and a good website for inspiration is http://www.instacart.com