I am looking for a logo that will catch someone's attention but not be so busy it overwhelms them.
Ideally I would like to have a penguin in the logo, although I want to avoid a logo that is too childlike or cheap looking.
Since the first letters of the company name spell out CAP, a baseball cap might be something that could be incorporated as well.
I am open to the use of color, although I would like to avoid anything in the pastel area. I will also need a black and white version of the logo.
Font needs to be easy to read, no real fancy lettering.
Avoid clip art and stock photos.
Files that will be needed:
Print file format - .ai (CMYK)
Web file format - .jpg/.png and layered .psd (RGB)