How Silver Dragon started their logo design journey
Jenni Snook. The Raw Food Genie
I always thought that having a Raw Food Lifestyle meant eating just celery sticks and carrots.... but there is a huge range of absolutely gorgeous sumptuous recipes for entrees, main courses, breakfasts, snacks and of course desserts.
This initial logo for "Jenni Snook. The Raw Food Genie" may be used to develop sub-brands later specialising in specific health areas... and so there could be additional work.
Having raw food means either fully raw or the food has been prepared at temperatures below 115 F which is when the naturally occurring enzymes are destroyed and the food requires much more effort from your body to gain the nutrients.
I want a fun but not childish logo that is bright and fresh and maybe a bit magical.
Tell us a bit about who you are and the people you reach
Raw Food tends to appeal to a broad range of 'pockets' of people
Baby Boomers looking to restore their health
Environmentalists looking to reduce their footprint on Mother Earth
People with illnesses ranging from allergies to cancer to diabetes to heart conditions, overweight and seeking general wellness
This could be a boom market before too long
I have a website - http://www.rawfoodgenie.com which is just a stop gap for now. What I do like about this standard WordPress theme header is the magic dust that by chance ended up above the site title.
I don't want the brand to be too fancy (and definitely not cheap) - something clean, simple, fresh and bold with maybe just a hint of swirly.
It doesn't have to include all of the following but I would like to have nice clean clear colours:
Forest Green #003300
Please do not use any stock images or clip art in the logo.
Please provide art in vector format and advise CMYK and RGB colour codes.
One idea was to include an 'aladdin' style lamp with smoke/magic dust coming out of it swirling up like a vine and gorgeous raw produce on the vine.... so I thought I should mention this even though I'd rather not be too prescriptive..... and also I don't want it to look too childish (maybe later if I go micro to children's raw food).