Ober Industries got their new logo design by running a design contest:
Re-Launch Logo: Enterprise Doc Mgmt System – Make users WANT to use it!
Check out Ober Industries's Logo design contest…
Global Document Management System
Medical & Pharmaceutical
The Global Document Management System (GDMS) is an enterprise-scale, 6-year old document management application used by 20,000 users globally. We are RE-LAUNCHING with a sleek, friendly and fast new interface. The GDMS system’s primary function is to securely manage critical scientific and medical ELECTRONIC DOCUMENTS in a highly regulated industry, and enables users to author, manage and approve huge documents and data files. The key capabilities of the system are to enable users to SEARCH, FIND and USE their particular document they’re seeking out of millions of documents in the repository. They should feel the speed and ease of use of the new system just by looking at the new logo.
Logo types to explore
The output we require is a primary logo element (GDMS), and a lock-up version of that logo with the full-name of the system (Global Document Management System). The logo may be used as a stand-alone bug or icon if it’s truly Iconic; meaning that it conveys the primary themes and the purpose of the GDMS system in its design. The logo can be either purely typographic (GDMS), or have a pictorial, lettermark or emblem device (or any combination); we are open to considering all options based on the strength of the design. What we want our logo to say about our software: • I’m fast and different from legacy versions • I’m approachable and inviting • I’m effective, stable and efficient • I’m of the same quality and usability you expect with commercial software • I’m streamlined and efficient (not lumbering or bulky) • I accomplish serious business, but I’m friendly and easy to use Background: The old system was seen as intimidating, slow, un-friendly, hard to learn, and cumbersome with a confusing, complicated and cluttered interface. We need a new logo for the system that lets everyone know this is the Next Generation of GDMS. It still has the core features, reliability, security and capabilities that were the heart of the system, but it’s MUCH quicker, easier, friendlier and more efficient to use. This is not your father’s GDMS – this is the friendly, modern and quick GDMS NextGen. +++++++++++++++++++++ Logo Style Keywords: a. Easy / Simple b. Modern c. Fast d. Sleek / streamlined/ uncluttered e. Flexible/Configurable f. Nimble g. Intuitive _____________ Nice to Haves 1. Logo could refer to ELECTRONIC documents in some way, without seeming “old fashioned” (no books, staples, envelopes, or other “old-school” elements) 2. Could be inspired by, but not obliviously include, references to advanced technology, chemical formula, molecules (without going overboard or being obvious) 3. Include a version of the Logo that can be used as an icon for the system (looks good in a simple, small format) 4. This is version 5 of this system – “G-5” could be used as part of the logo, and we can up-version the number as the versions increase over time. (thinking references to 5th generation technologies, wireless networks, etc). _________________ Should Not Haves 1. Throw-back, “classic” or retro styling - this is a new and improved system, and cannot look old or stodgy 2. No old-fashioned iconic elements representing documents like books, staples, envelopes, or other “old-school” elements 3. Should not focus on traditional medical icons or symbols (red-cross, Snakes and staff “Caduceus”, doctors, etc.). 4. Not be “bulky” or “solid” – This is not a like a bank, it’s like on-line banking 5. Not be “frivolous” or “cartoonish” – should look friendly and approachable, but does a serious job
US$550 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Ober Industries collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We love the creativity and unique style in our new logo. The podium is a powerful speaking tool and a great symbol for the next generation of debaters.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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