The logo should be able to mean anything and everything.
We are starting a new take away chain, based on the classic pizzaria. Pizza, pasta, salat and other "starters". But not as you see today, with a mix of all kind of food. All home made and top ingrediens. Think the best pizza you ever tasted, and the pizzaria you wanna travel for, or the one you would call both with hangover, a business lunch or a date.
Basic business is the take away, but every unit will have aprox 18-25 seats. You get a great food and good wine at fair price. Value for money. This business is gonna be all about volume, but done in a nice way.
Every thing will have it's own story
iPad for menus.
Art deco by a old danish writer = haiko poems on the walls
All glass, jugs, bowls etc. are handmade by a famous danish glassblower
Headchef is a great swedish chef - hard worker and good guy
All wine, cava and champagn are well selected by a great wine expert, telling the story to each wine, mixing the food and wine