Transcend Consulting, Inc is an education consulting company specializing in English training, college application consulting, and professional and career guidance for Chinese students who are interested in studying abroad in the United States.
There are many capable and intelligent Chinese students studying abroad in the top US institutes, but very few actually translate their success in school into career success stories within the US, leaving most of them no choice but to return to China to begin their career. Transcend Consulting realizes that the root cause of this is due to the lack of understanding the American culture, its values, and social etiquette. In order to help Chinese attain success beyond the classroom, Transcend Consulting has combined English training programs catered specifically for Chinese students along with professional/career guidance services, to help them fully assimilate in the US.
Our service is high in quality, highly intensive for our clients and very personalized. We believe the only indicator of our success is through the measure of our clients’ success. As a result, we are committed to provide the best quality of service we possibly can.
Tell us a bit about who you are and the people you reach
Our target audience is Chinese students who have a strong desire (and ability) to continue their undergraduate or graduate studies in the US. These students are selected from a pool of applicants through a series of interviews to determine that they have good grades, driven, and overall capable of finishing our intensive program. Parents of these students are our secondary targets, as parents in China are strong decision makers in education and spending for their children.
For students, we want them to know that this is an intensive, time consuming program that comes with sacrifice, but as long as they are committed to the program and do their best, they will be able to open many more opportunities in the US. For parents, we want them know that despite our high cost, their money is purely invested in the students, as they are getting a service much more complete and high in quality compared with nearly all our competitors.
I am requesting a logo that's bold, professional (but friendly), and appeals to a younger crowd (aged 16 to 25). And as our name implies, incorporating a sense of "transcendence"/excellence would be bonus.
Because our company name "Transcend Consulting, Inc" does not clearly indicate its educative nature, where possible, please incorporate the idea of "education" in the logo, perhaps in the form of a symbol.
Please include and only include the words "Transcend Consulting".