Update: Another design to check out that we like is http://bit.ly/9Mzo96, except make it an "s" instead of a "d" and other accent tweaks.
The winning design will deliver:
* 95% of the core design will be clean/simple/modern Scandinavian design
* 5% of the design as an accent: impulse/color/sexy/fractal/lacy
* an new icon and a font treatment of Simpulse
We're looking for a designer who "gets it" and will work with us through stationery, website, and corporate imaging assignments.
Simpulse is a mash-up of two words - Simple and Impulse. To build graphic treatments on these words, the brand image is 95% simple/clean/highly-modern/ and 5% impulse/sexy/bright/curvy/fractals.
The image/font treatment is crisp, clean, white, and simple modern. Sharp edges, lots of white space.
There is no tag line with this concept.
(Notice the simple lines, white space as the design core and the light blue accent)
Accents Concepts: (not limited to this, though!)
CORE: sophisticated, smart, ubiquitous, simple, tasteful, distinctive, very modern, highly exclusive
ACCENT: Impulse, fun, sexy, fractals, inspiration, idea
FLAVORS: Freedom, platinum,
UTILITY: Payment, loyalty, convenient, easy, indispensible
No dollar signs
No mixing of Serif and sans serif fonts
No ‘phone’ graphics