We need the farm logo to represent more of a “natural,” “pure,” “high-end” product. Something created on the farm, but good enough and rare enough to appeal to a more affluent buyer.
We plan to distribute the mohair products via our internet store. We anticipate that most of the customers for the raw, processed and spun mohair to be older women who spin or make their own mohair items. We anticipate the buyers of end mohair products to be anyone interested in a durable high quality item, but most likely will be women from 30-60.
One primary markets for our soaps is all-natural/chemical free health and beauty seekers. This would include many types of folks: men and women, old and young, those with cancer, those with sensitive skin, those who are using fertility treatments, cannot have scents, or any chemicals enter their bodies, whether through their skin or via what they eat and drink. It’s hard to find a truly “pure” soap these days, though many commercial soaps will claim it.
Our other primary market for the soaps are those “into” the latest beauty product, the next big thing that offers lots of beauty benefits. Most goat milk soap providers focus on different scents, and leave the beauty benefits aside.
We plan to distribute soaps to these markets via spas, “skincare” salons, natural foods stores, artisan-type gift shops, and the internet.