Completed contest

Slot Car Raceway/Retail Logo

CitySlots needed a new logo design and created a contest on 99designs.

A winner was selected from 63 designs submitted by 20 freelance designers.

63
entries
20
designers
1
winner

One of the designers who made it happen

Winner - scribe
This was an amazing process with many great designs but we narrowed it down to design we liked the most and worked closely with the artist to complete the project. It was quite easy.
- woogie1031

How CitySlots started their logo design journey

Company name

"City Slots" (primary). "West End Raceway" (secondary/optional)

Overview

We are looking to create a modern, strong and bold logo for our new digital slot car experience business. The business is to create a new experience for modern corporates and "racer" consumers alike, by utilizing the latest high tech Scalextric Digital Track system and by adopting high tech Italian and American made super cars to race on it. Our track is 33 Metres long, it has many straights and hairpin corners, so it is a true speed track capable of high speeds and excitement.

The business will also consist of a retail shop specializing in the sales and maintenance of 1/32 slot cars.

Tell us a bit about who you are and the people you reach

* Corporate Groups
* Middle Class Middle aged Men
* Family groups often consisting of Father and Son combinations
* International University Students
& existing Slot Car Enusiasts

Requirements

With our target audience in mind, we believe that we need something clean and bold that would look amazing on a print in b&w on the wall or on a T-Shirt or cap, as it would in 2 colour on the sign on the front door.

We like the idea of clean bold type, slightly Italicized to give the feeling of speed, in a legible and modern typography with a singular symbol that brings it all together to become a solid corporate identity system that will sit comfortably among traditional motor racing paraphernalia and logos such as:
*Penzoil petroleum company
*Ninco Slot Cars
*Gulf Motor Racing

We would like a simple and singular icon that supports a racing feel, like a unique finishing/racing flag or other. We are not looking for anything busy, cluttered or over designed.

We like Yellow Pantone 116 & Black as the preferred colours. The logo needs to be clean and corporate enough that we look professional and presentable and not like some kids playing with toy cars.

the logo's primary focus should be the words "CITY SLOTS" and "WEST END RACEWAY" as a secondary element which will be optional in the design.

The final artwork will be required to be supplied in Vector format in either Freehand MX or Adobe Illustrator.

Custom package

US$309

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Deliverables

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