We're looking for a logo that conveys our brand of a combination of social media and gaming. It's something that will go on everything we do, business cards, schwag, underwear, mugs, our children.
Our name is CounterPlay Media but we're not tied to the casing or the letters or the emphasis'. Our company builds social games and social media applications. We already have a gigantic userbase and we're growing up as a business, not necessarily as individuals. We need a logo that communicates this ethos.
We're also smart, love games, love geeky stuff, love geek-pop culture, we love things that look awesome. For reference CounterPlay is a chess maneuver that means a counter-move to strike from an unassuming position. Like an underdog, but wearing a leather jacket and drinking champagne in one hand and coding with the other.
The name came from looking through definitions in a chess rulebook, where a counterplay is a defensive move you make when you're surrounded (something we equate to being a startup against the world).
The tech community. The gaming community. And chicks, we want chicks to think we're cool. Yeah, man.
Be cool. Have attitude. Be bold.
We think these designs have achieved that:
Just be cool, man.
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