Completed contest

software product logo - using a cute dog

PointerPal needed a new logo design and created a contest on 99designs.

A winner was selected from 152 designs submitted by 39 freelance designers.

152
entries
39
designers
1
winner

How PointerPal started their logo design journey

Summary

We need a somewhat simple, clean logo for a software product called PointerPal, which is an easy-to-use software product for seniors/elderly. The logo should incorporate a dog/puppy of the 'pointer' breed.

Company name

PointerPal

What inspires you and how do you envision the design for your business?

PointerPal is easy-to-use software that allows seniors/elderly to check email, play games, browse the internet, etc... using a touch screen. You can see our existing site at:

http://mysoftshell.com

We are rebranding to PointerPal and want a fun new logo but using our existing well-received color scheme. 

The logo will be used for *everything*, from within our software itself, to trade-show booth backdrops, business cards, etc... so we need it in vector format.

Wants

- Logo should incorporate a dog/puppy of the 'pointer' species... a pointer looks likethis: http://www.petplanet.co.uk/petplane…ointer.jpg ... but we don't want a photo. Not too picky about what the dog is doing in the illustration - have fun with it, see what you come up with. The dog could incorporate light browns / greys if needed.

- Logo must be compatible with existing grey/blue color palette from http://mysoftshell.com/c/img/logo.jpg ... but as we said the dog/puppy could add light brown / beige to the mix. Basically soothing colors. 

- The tagline: "Computing Made Simple"

- Must be able to get a copy of the original logo file where we can tweak fonts, etc..

- Would eventually like to get a 16x16 icon version of the logo

Don't want

- Logo must NOT look high-tech or futuristic.. the target market is seniors/elderly.
- Simple fonts, nothing too fancy. 
- The pointer dog/puppy should not be a photo
- The logo must NOT look too cartoon-like or childish... again the target market is seniors/elderly.
- Obviously must not look like PayPal or any existing companies.

Custom package

US$400

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Deliverables

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