CREATIVE BRIEF –
1.) Q: What name would you like in your logo?
A: Specialty Herbal Products
2.) Q: Would you like to add a tagline or slogan to your logo?
3.) Q: Tell us some background about your business. What do you do? Who are your customers?
A: After a reading a book about the medicinal properties of herbs, I was fascinated. I am a pharmacist and we had no drugs that could stimulate the immune system as many of the herb as could do. I tried echinacea for a cold and amazingly I felt better within a day! That was the beginning of Specialty Herbal Products. If herbs could heal my cold, what else might they do? We have been in business 25 years, selling quality vitamins and herbal supplements. Our customer base is mostly middle age to older adults who are concerned about their health.
4.) Q: What is the purpose of rebranding your business?
A: To attract more customers.
5.) Q: Are there any specific colors you’s like to incorporate?
6.) Q: Is there anything you would definitely like to incorporate in the logo? I.e. icons, imagery, etc.
A: An Echinacea Flower (Can be abstractly stylized)
7.) Q: Who are you trying to market to?
A: Health conscious people who believe natural products have more to offer than synthetic pharmaceuticals.
8.) Q: What feelings and concepts are you trying to convey?
A: High Quality Products, Natural, Knowledge.
The current logo is attached as well as another option. We would like to explore different layouts and better fonts. The butterfly isn't necessary. Would like to appeal to a younger audience due to the recent sales of CBD without losing the current middle aged to older demographic.