theYellowCup got their new logo design by running a design contest:
NOT Starbucks, The Yellow Cup Coffeehouse will be your next Icon.
Check out theYellowCup's Logo design contest…
Not a slogan but a symbol. I would like to incorporate the symbol of Aum (or Om), into the logo to represent that the coffee/environment at The Yellow Cup.
Food & Drink
The Yellow Cup is a specialty coffeehouse located in Texas serving primarily espresso based beverages and pastries. The branding of the coffeehouse reflects the owner's philosophy to life and its surroundings. At The Yellow Cup, the atmosphere is relaxed, comfortable and cozy to promote connections among the customers, the staff and to the present. Being present in the moment is the most important message we want our customers to feel and express. We want to promote a place where people can come to escape the daily hustle and to provide them a cup of coffee they can taste (not drink) even for just that moment. The target audience are people in the middle to upper-middle class consisting a slight majority to women in the age group of 30-60.
Other color requirements
I'd like to explore the following colors: Yellows: Energy, intellect, fun and youth. Dark neutrals: Formality, mystery, exclusivity and luxury.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
theYellowCup collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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