Startup Freedom - StartupFreedom.com
First of all, this is a blind contest to protect origional designs and to encourage unique ideas. But I will be communicating frequently with every designer to let them know my likes / dislikes / requirements via PMs and the contest brief! :)
StartupFreedom.com is the free email newsletter delivering simple advice from successful internet business owners on how to start an internet business and make money online.
On the site and in the email newsletter you will find step-by-step “how to” articles and video interviews with entrepreneurs covering the different aspects of starting online:
- business ideas & research
- driving traffic
- staying motivated
- websites & tech
- useful tools & resources
Our site, http://www.StartupFreedom.com is being re-designed and we will need a new logo. The new site design will have a more professional business feel. It will be less “work from the beach” blog and more business advice newsletter.
The growth we have experienced so far is incredible! The logo chosen will be seen by millions of visitors each month!
- is seeking information on how to start an internet business.
- recently started an internet business.
- needs to make money online (not in a get rich quick way).
- Mostly males
- 65% USA, the rest world-wide
- They are very confused about how to start
- Overwhelmed with information and options
- Don't know where to look
- Need to make money to pay bills / debts
A clean and professional but friendly logo that instantly tells visitors what we do.
For "startup" this may be a lightbulb or another image that means starting a business. For Freedom this is money, or a laptop and money.
- The logo needs to be simple.
- It needs to feel like we are the AUTHORITY while still being friendly
- The words “Startup Freedom” need to make up the majority of the logo.
- The colors we are looking for are green and blue.
- More bold and rounded font than sharp and crisp.
- Thicker fonts are better!
Please Do Not Include:
- Cheesy dollar bills, or anything else associated with “get rich quick”.
- Arrows. Its easy to draw an arrow on the word “up” and call it a logo but that’s not what we’re looking for!
- Birds or anything else “Freedom” related. Freedom for our visitors means making money from their laptop.
- The logo should be the "Startup Freedom" and the associated images. Not just the words "startup freedom" in white text on a coloured background!
- http://thinktraffic.net/ - The closest to what I would like. Its simple. I like the font. Most importantly it tells you what the site is about instantly.
- http://www.tastingtable.com/ - The new design of our site will be laid out the same as this (just less food and more business feel).
…so the logo should be wider than it is tall.
We will require the logo in small, medium and large JPGs as well as a layered PSD file.