Note that the site is not up.
Two core drivers...
- Our goal is to enable people to do what they love
- We believe the best way of helping yourself is by helping others
This is a consumer brand. It should be broadly accessible to all types of people.
- 16x16, 32x32, 64x64, 128x128 versions
- Splash version for Homepage
Keep it simple. No big shadows, reflections.
The logo needs to be recognizable and differentiated as it may be placed on other sites so users can share from outside of our site. See addthis.com/services for many example icons for services.
We'd like a logo that has some character that we could use throughout the system. It could be human, animal or whatever but the character shouldn't be incredibly intricate or detailed. See the reddit alien (see reddit.com) for the simplicity that we're looking for. We'd hope that he/she/it could be dressed/designed based on the community.
- Consider color blindness in palette selection
- Use high-contrast colors
Please do not:
- Use a lot of gradients of shadows
- Use any typeface that must be licensed and is not available to the general population for free.