Really enjoyed working with Ina and she created an excellent brand guidelines document for my new company. Would definitely hire again!
How Toni Serendipity started their logo design journey
Lucky Serendipity Upholstery and Furniture Studios
When I was homeless, my only wish was to have a place that was furnished with items that I liked, rather than items that were donated by the many people who took pity on my situation.
Then when I had a home and couldn't afford Ikea furniture, I found beautiful vintage furniture on the street. Since I couldn't afford to upholster them, I'd have to leave them behind. Then one day, I decided to walk into a an upholstery shop and ask the upholster if I could be his apprentice. He said yes, and my friends have wanted my furniture ever since.
I called the company Lucky Serendipity because that's exactly how I found my love of design and it seems to be that force in my life that has made me who I am today. I've had amazing experiences and met incredible people for no other reason than serendipity. And just as serendipity is than unexplainable spark in our lives, the tagline for LS is "spark a conversation"
Tell us a bit about who you are and the people you reach
Echo generation, GenX and GenY
Young women professionals ages 25-40
Or unattached males who appreciate good design
They are city dwellers, who own bikes, go to the gym, buy organic and host dinner parties.
They have 1-2 children
They enjoy travelling
The use of lucky symbols sounds cliche, but might work. The current logo has Chinese-inspired lettering. We considered using ladybugs (but it looked a bit childish) also. One other logo that we liked was the use of a bird, but nixed that after seeing it everywhere (i.e. Twitter)