It would be good if an interpretation of our broader 'green' / earth friendly goals could be included within the logo. I'm thinking a planet / a round shape implying focus on the planet, or maybe just the inclusion of the colour green.
The business name is a play on scoop as in poop scoop. If any cartoon images of poops are included they'd have to be done in a clever way and not too cheesy.
Our web content will be lighthearted /tongue in cheek, and will include superhero names for us like Captain Compost and so the logo should also be lighthearted and could even draw on comic book styles. We're dealing with poo here, not life insurance.
Later on our promotional material may incorporate a superhero type character, it could be a dog. But I think that I might be asking too much to include this but then if you can think of a simple way to include a character or a cape then go for it.
I'm not looking for detailed illustrations, simple images are fine. The logo will be used on the web, business cards, rack cards, probably on vehicles too.
The colours I had in mind for our overall palette across all our materials are orange for our fun personality, green for the environment, black, charcoal grey and possibly brown for the environment/ compost and obviously the poop connection. Maybe if we go the comic book path there could be a small amount of yellow.
I have another dog related business that has used the following oranges, so if one of these could be incorporated then it would be an easy way to tie the businesses together:
Light orange (RGB:251-176-59) Medium orange: (RGB:247-147-30) Dark orange: (RGB: 241-90-36),
There's many ways this could go and I've made this contest blind to get different ideas. I will give feedback very quickly so you won't waste your time progressing an early concept that I'm not keen on.
Thank you and good luck!