How Chrystal Keller started their logo design journey
Sweet Peas Floral Designs
My name is Chrystal Keller & I've recently started my own floral design company. I do flowers for weddings & parties. I've been doing this for 12 years now & recently just had a baby girl, so I've chosen to go out on my own. I love what I do- creating beautiful flowers for the special occasions in one's life.
I consider my style to be simple & elegant- not too fussy or busy. I like the "less is more" - clean look in general. I like things modern, but not too funky. I love color as well. I'm hoping to attract classy brides & customers who are hosting high class events. I like to have fun with things. I'm young- 27 so nothing too formal. I want my business & the logo to reflect this.
Tell us a bit about who you are and the people you reach
My target audience is the bridal community- brides/mothers of the bride, event planners/ venues/ caterers. I also want to attract people planning parties & events. My style is more high end- simple & elegants, but fun & modern as well. I'd like to attract customers who appreciate those characteristics in flowers & don't mind paying for that.
I'm new at this, so hopefully this is what you need.
I'm looking for a logo that I can use for my business. I plan to use it on the website we are desigining, as well as business cards. As I mentioned, I like things to simple & elegant, but still fun & contemporary. I am 27, so I'm not looking for something super fancy. I like the idea of incorporating a sweet pea flower in the logo. The flower itself grows on a vine that twists & curls here & there, which you can see if you search it online. I like the idea of a stem of sweet peas in the logo with the vine part curling under like an underline. I am completely open to creative ideas. I'm a firm believer of letting creative professionals do their thing since that's usually when you get the best product. I need the name incorporated, "Sweet Peas Floral Designs"
Files must be delivered in high resolution 300 dpi Adobe Illustrator
vector files (.ai) and (.eps) and 72 dpi resolution JPEG and PNGs files.