Technology consulting & training services firm logo

Design company logo, name and tagline graphics

xplain

Tagline:
Clarity leads to results

Desired Color Scheme:
Open to suggestions as per brief. I want colour and grayscale graphics provided at end

Desired Style:
Clean-cut professional with a hint of fun and creativity

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

Business name = xplain
website = http://www.xplain.com.au
Business overview:
Providing consulting and training services to Product Management , Product Marketing target market within technology (Information/ Communications/ Technology - ICT) industry.

The graphics look and feel needs to have a clean-cut (not cluttered by too much graphics junk) professional look and feel with a hint of fun and creativity, because that is what ""plain" is bringing to the technology customers I'm targetting, creative training/consulting to their traditional product/engineering/technology focussed companies and their historical fights between sales, marketing and engineering groups.
I don't have any colours/scheme in mind. Your suggestions are welcome.
Logo:
I'm thinking maybe either the 'X' in xplain could be zero'd in on as the logo, or a seperate logo, whether it is upper or lower case I'm open to suggestions. 

Tag line:
"Clarity leads to results"

Activities required:
1. create artwork including
1.a. logo by itself
1.b. xplain by itself with 'X' integrated as the logo (or any other great suggestions I'm open to)
1.c. xplain with the tag line "Clarity leads to results"

Activity notes: above only needs to be horizontal orientation, not vertical.

Output format required for logo and artworks:
Colour
Grayscale

I've found one website which I'm copying some concepts from which I like the simple graphics, subtle colours, fonts and mite eventually steal some of the graphics to use for my brochures and back of my business card (the next projects as below).

See http://www.xplane.com

 

 

Following the successful completion of this project, I will then be posting a further project to create template for brochures and data-sheets for my products (training courses and services) to be put into PDF and inserted on my website and emailed to prospective customers.