We are creating a number of different online sports coaching websites. Tennis is the first one we're doing. We are an online only business, I am partnered with my brother who is the fitness expert, and I am the business/technical expert.
Our target market are tennis players looking to improve their game. While we are open to all players, our core demographic is the "weekend warrior", the older player who is more concerned about winning their recreational matches, as opposed to the hard core competitive players.
Our existing website "GetMatchFit.com" should give you an idea on where the logo is going to fit in. You will see on the upper left hand corner our title in plain letters, that's where we will be putting the logo. We want the logo to be a horizontal rectangle shaped logo.
We would like a logo with a tennis ball, a yellow tennis ball. Other than that I'm open to seeing what sort of creativity you can bring to the logo :)