Texas Tropical, an independent exotic plant nursery, wants to engage with American gardners interested in education on exotic plants and purchasing quality products. The small business needs to establish a brand identity, including a logo, prior to development of an e-commerce website and execution of national online marketing plan.
Please read the brand attributes below and create something inspiring.
Value proposition for target customers includes:
- specialty expertise shared openly (text, photos, video, social media)
- unique, low-cost shipping
- competitve prices
- attentive customer service
- hassle-free policies
- customization services available
The small business is passionate to:
- find the new plants, the rare plants
- educate gardners from seasoned collector to novice explorer seeking to add the exotic into life
- inform and match the plants with the specific desires of the customer
- supply hardy tropicals to beautify indoor and outdoor settings even in cold and dry conditions
- grow its plant supplies organically and sustainably
Tell us a bit about who you are and the people you reach
Avid home gardeners in the United States interested in exotic plant collections who appreciate quality products/methods and personal attention to service, commonly aged 30-60, incomes from lower middle to upper class, and somewhat skewing female/feminine.