We are a start-up construction company manufacturing Tiny Homes on Trailers in the Bay of Plenty New Zealand. https://www.buildtiny.co.nz/
We are marketing to a broad New Zealand audience, typically young adult singles, young couples, young couples with small children, and retired couples without children.
Tiny homes are a new, fresh approach to housing, they appeal to people who are conscious of their environmental impact on the world, therefore we would like our branding to convey that we are offering an eco-friendly housing alternative.
They also appeal to people due to their affordability when compared to traditional housing.
We want our logo to give people a taste of the excitement that comes with owning your own home. A house that is your own, built just how you like it.
In many ways, the heart of what the tiny house movement is about is asking how much do I actually need, and paring down your life such that you are fulfilling exactly what you need, and getting rid of anything else that is extraneous - I feel that a similar approach should be taken with the logo design.
We are a family-owned-and-operated company, here are some descriptors which reflect us as a company: friendly, playful, organic, sustainable, real, authentic, and reliable.
We are looking for different logo layout variations - horizontal, vertical, badge, social. As well as dark on light, light on dark colour variations.
We may incorporate the slogan "Less house more home" but are unsure if it will clutter the logo, but if you feel that a slogan would enhance your design please incorporate it.
This logo will be used in the following ways
- Website and social media banner
- Business cards
- Uniform clothing
- Signage and banners
- Square social media icons
- On a dark and light background
- As a watermark on youtube videos and social media images
- Some element of the logo to be used as a Favicon
We require an Adobe Illustrator file (AI)