We currently have a very dull brand and dull colour palette very out of keeping with our values. I’d like to create a logo that communicates the qualities of vibrancy, energy, emergence, flow and transformation yet without coming across as hippy or new-age. A good example is coactive.com where there is a sense of movement and energy but also serious intent. However, this is a direct competitor so any designs that look too much like this will be rejected.
The logo should not be overly “feminine” - our school appeals to both women and men and the logo needs to be achieve this. (Added after a day of competition - some logos coming through are definitely bordering on the too-feminine with super-soft colours and very light. That doesn’t work for me. Think transformational with strength of life.
I’m interested in having a black text with a coloured logomark. I’m curious too whether the logo should be capitalised or lowercase and would be open to options.
You can find more about us at http://www.animascoaching.com but don’t follow the style there!
I’ve had some good designs through but requested an extension to have the best shot of the right logo. This has to last and will serve as the logo that stamps our identity globally as we grow.
Here’s some further guidance based on what I’ve received so far.
I want to avoid the risk of cliche and so want to not have hearts, trees, people and animals. The exception could be the butterfly theme for a transformational school but if it’s too literal it looks too feminine for us.
I notice I’m drawn to a more solid font as as I find the thin fonts feel a little light and ethereal.
I want Animas to be a powerful presence in the world and so want a strong logo. At the same time we’re not a formal, dry academic school so sans serif looks better and more aligned to our values.
Colour-wise, I’m drawn to the warmer colours as the cool colours of pale blues and greens can lack the dynamism that we represent. But if the colour is too saturated it can take on a too unsophisticated look.
I would also be interested to see a typographic version with no logomark. Again, this would need to rely on the strength of the font to look important but approachable. In this instance, I would need to see too how it would be treated for social profiles which are often not good for just words - ie. we could need a good “A”.
I hope this helps in some way. I realise there may not be something solid to attach to here but I hope it helps guide you as designers. I’ll also try to find some examples I can upload to the brief.