I'm exceptionally happy with the result of this contest. The designer completely understood the brief and created a logo that conveys our brand perfectly. He was very professional and responsive throughout the entire lifecycle of the contest. I look forward to working with him again on future projects.
How Jrudow started their logo design journey
The Rudow Group, Inc.
We are a consulting and training company focusing on sales and marketing roles in the high technology space. Our specialty is to help large, complex organizations take what is complicated for their sales and marketing organization and make it simple. We are often helping organizations to understand that if they look at a problem from a different perspective, it is often not as complicated as they think.
Tell us a bit about who you are and the people you reach
We target large software, hardware and other high technology organizations (e.g. Microsoft, Cisco, IBM, etc.)
We want a logo that uses the design to trick the eye into seeing the word "Complex" when you look at it one way, and see the word "Simple" when you look at it another way. The word "complex" should be the more obvious word, while those with a keen eye will be able to see the word "simple" without guidance. Some people may need to be told how to see the word "simple".
Color schemes need to be relatively conservative, not bright.
I've uploaded images of examples like I'm describing ... good vs. evil, you vs. me, optical illusion, and teach vs. learn. Hopefully these examples will give you an idea of what we're looking for.