Update: I was just reading one of 99Designs blog pieces about what past contest holders had experienced in writing a brief. And one said "was satisfied with the designs submitted to his contest, yet still felt something was lacking by the end. It turns out he was waiting for a designer to challenge his own instructions and act on his or her own aesthetic opinion"
Not to be a customer who is hard to pin down, but we too are not graphically oriented and might be drawn into a whole other concept as long as the idea of ties to the old west and the reality that we sell to a savvy urban customer base is taken into account. We're probably open not to just stereotypes of the cowboy image, but interesting skewing of that image for the modern gourmet food marketplace. We just might not know it until we saw it.
We are an Australia based company making gourmet American and Mexican style packaged sauces and spices such as those for BBQ rubs, Cajun and using fresh, local ingredients. Our customers are looking for authenticity and premium quality as well as a new experience in cuisine.
Our heritage is from the USA and training in food is from Mexico, but these are new cuisines for Australia. People are very interested, however their introduction to the styles is either through restaurants or cheaper do it yourself options. Our goal is to let the image on the package help convey we are something more than the mass produced options they've seen before. We do have a wide range of packaging and labels 'with different sizes and orientations (vertical and horizontal) where this logo will be placed. The packaging and current home-grown label can be seen at http://www.ranchhand.com.au
We've had lots of ideas, and that's all they are. We need a trained eye to narrow it down. We're very open to your thoughts and expertise..
Things we like:
- Emblem/badge type images where the text and picture interact or better yet, make up a composite image surrounded within a shape
- Rich metallic colours and jewel tones
- Mystery, romance, nostalgia and cool
- The image and heritage of bourbon distilleries and breweries
- Associations with our roots in the USA (we're authentic and know our style) and our new home in Australia (but unlike imports, we're fresh, local, all-natural and part of the community)
- A mascot figure that could be extracted from the logo and used in an "enigmatic" way to represent us on various media. We like our lonesome cowboy idea as a starting point, (as visible on our website), but he could use more attitude. Not cartoonish, but if you're thinking a Django Unleashed, or The Good, The Bad and The Ugly movie poster.. and a shadowy figure combined with the feel of a bourbon label, you're on the right track. This is one image that sparked ideas: http://www.rivalart.com/cart/pc/cat
- Overly cartoonish images
- Logos with a simple clipart style image over or next to text
- Guns. Not cool to depict those in the logo. Our cowboys probably carry a frying pan.