We are launching a sportswear company that produce high-end technical sports attire with the aim of benefitting the end user by increasing their physical performance. Products will initially include running and cycling tops and will then branch out into different sports and garments depending on the demand. We require a brand logo creating that reflects our attributes and helps us stand out from the competition.
Our target audience are those individuals who take sports seriously and are regularly involved in sports participation and sporting events such as marathons, triathlons, gym etc.
The logo should illustrate to the customer that:
- This product will increase and have a noticable difference on their physical performance
- This product is for winners and champions
- This product is technical, innovative and a lot of work has gone into its development
- This product is prestigious and highly regarded
The unique selling point of Sens Sport is that the product focuses on stimulating the five human senses resulting in an increase in physical performance... hence the name Sens Sport.
The 5 senses should be illustrated in the logo to communicate the benefits of the product. If there is a universal way to illustrate the 5 senses, then it would be good to take this as guidance when designing the logo.
If each sense could be assigned a different colour then this will help when creating marketing materials as each sense could have its own section and could be colour coded according to the colours used in the logo. Colours should be vibrant and modern with a consistency throughout.
The logo will form the basis of the company and will be used in all areas including the products, website, print materials, Point of Sale and Exhibitions.
The logo will be printed on clothing so must not be too complicated.
If you can create a logo to show our customers the benefits of the senses, the contest is yours.