How Lynn Iseppon started their logo design journey
We are a well established children's clothing company launching a new brand with a targeted audience of better and mid-tier stores. We plan to establish Royal Buzz as an important brand to the retail community and the tween girl consumer.
Our prouct has a good mix of sweet and spicy flavor.
The clothing is trend driven yet our designers make it undersandable for the youthful consumer.
Tell us a bit about who you are and the people you reach
Initial target is to department and mid-tier national stores. We need to grab their attention with an exciting logo for our first introduction.
Consumer target is to fahion savvy young girls and moms. Consumer ages run from infants to 14. The logo needs to span across ages and demographics. The clothing is sweet/spicy for a youthful updated girl.
We are looking for a logo that we can use for several accessories for our on trend girls clothing line.
The logo will be used on our hangtag, main labels, flag label, hardware (snaps, shanks, rivets, buttons) and could be incorporated into our art on our garments as well.
We would like to incoporate a bee with a crown/tiara in the logo.
We would like a "royal" feeling font.
Look at the upscale company logos for inspiration. Tiffany, Bulgari, Louis Vuitton, Gucci.
We want the logo to be updated, classic, timeless and classy yet
be fun, have sparkle but not too childlike.
No cartoons - playful but not corny.
Feel free to experiment with and send us several color ways on a logo.
Pink is always a good color for girls!
Please do not use any stock images or clip art in the logo
The files we will require are:
Print file format - .ai(CMYK)
Web file format - .jpg and layered .psd(RGB)