RAW was started 10 years ago. It is a plant-based, vegan, "raw" food shop in Chicago, IL. We make packaged and prepared meals daily. We make smoothies. We make desserts. We make dehydrated snacks. We make vegan icecream. And a whole lot more.
We are looking to rebrand with a new logo. We would like to keep the essence of our old logo but modernize it/give new life to it. We have very dedicated, loyal customers who love our shop so that is why we would like to keep the essence of the logo.. So they can recognize it! The symbol in our current logo is an ~artichoke~. We would like to incorporate that in new logo but reimagine it/give new life to it. It doesn't need to look like a literal artichoke. I like the idea of it embodying a crown like/succulent/lotus object...but still an artichoke at heart!
A main reason we would like to rebrand is because we are going to start selling a few of our items in grocery stores nationwide. We would like our branding to be sophisticated and modern to grab the attention of our target audience.
What will the logo be on?
The logo used in our physical store location (on the sign to our store, on menus, on our packaging in store products) and in addition we will use the logo on the packaging of products going into grocery stores.
-people who would like a delicious, healthy meal! Since we offer only vegan food, a section of our target audience is vegan/plant-based. But we do not want to exclude anybody. Raw is for anyone who would like a delicious & healthy snack, meal, dessert.