My wife and I started a luxurious yet reasonably priced pet travel e-commerce company called Next Level Pet. We sell travel gear for dog & cat owners including dog carriers, toothbrushes, seat covers, etc.
Our brand personality is:
- Vintage Inspired
Our target audience is both men & women age 20-70 who own & travel with dogs and/or cats.
--LOGO MARK DIRECTION--
We're thinking we'd like the mark to be our dog flying a vintage plane. We're imagining Chazz wearing goggles (but maybe not, your call). Chazz doesn't have to be the center of attention. He can just be just a mere detail in the plane or you can work on making the animal more of a character. We want the vibe to be stoic and not too playful. Think a greek statue, but with a subtle quirk. We like the details & style in our examples "Peoples Garment" & "Dreambook Albums". We specifically like the stripey shadows in those designs.
Here's a reference of our dog Chazz. There are more pictures of him throughout our profile.
This is the detail and the shadow we like.
- custom hand-drawn lettering
- classic yet organic
- see examples
- not to playful
--USAGE & PLACEMENT--
- custom script balanced type logo with potential sans serif secondary font for balance
- Final logo will be put on our website, physical products(EG: embossed on our bag on a strip of leather like material).
I will likely be working with the winner on a follow-up package design project in the coming weeks for our toothbrush kit redesign as well as a custom package for our bags and many future product launches.