To maintain brand cohesion and ensure a single, visual 'voice' both the VCN and VCsN logos must preserve a coordinated, visually consistent look and feel (shape, color, fonts, etc). Consequently, "paired" logo submission (one for VCN and one for VCsN) is most likely to meet with successful selection.
Tag Line: While the tag-line has not been finalized, the following phrase is close: "Driving off-line activities through on-line connections".
The ideal logo will represent the dynamic cycle between making connections "virtually" that enhance and support "off-line" local business community activities and interactions. VCN aims to excel at "driving off-line activities through on-line connections". VCN builds coalitions to build connectedness. “Its in the Weave”. Feel free to play with possible tag lines...
File Format Requirements:
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)
While open to any color scheme, am drawn to teals, burnt oranges and coppery, rusty (red) browns. Selected colors will balance a crisp, energetic feeling while offering a sense of grounded, warm, hospitality. Colors chosen must easily form the foundation for the organization's website design color pallet.
Labels for Photoshop .psd file layers must be clear and self-explanatory. The file should be free of any testing or interim layers.