Firstly, black on white for now (imagine it popping out at you a plain white tee) with a reggae twist...
My dream is of a popular culture brand that encapsulates all that is decent and good in the human race, without forgetting the bad. The key is in the brand, not any particular "product", if you catch my drift. But originally the "products" will be fashion items and ethically sourced goods from around the world, aiming for poverty stricken areas in order to boost income.
The target audience is 16-55, which is pretty big…I know. But the dream is for this to be a brand that transcends many barriers and creates unity. The brand has four key pillars – gender equality, animal right, environmental rights, livelihoods - and will promote equality for all living creatures, but carries with it a message about real actions that can be taken to make positive change. The dream is to cross into other culture areas instead of just fashion… like music, film, etc. So the logo really does need to be universal. I really want something that’ll really intrigue people (but not confuse) if they saw it graffitied on a large wall. It's a hoop dream right now, but I'm hoping someone can humour me. Please ask me more questions, i have a lot to say. :)
I do envision something simple that transcends any medium that tries to confine or define it. I do want to rock it on my white tees, make a custom badge of it for my car, etc etc. I have a current idea that I'd like explored a bit also so I'm hoping someone sincere can hit me up to hear more about it. For now I've just uploaded a quick thing i did myself earlier in the year for a social media project for my Masters. You can find Voice of the Wild on Facebook, with that logo, to get a high level idea of the brand. It was just a rough job for a uni assignment... Now i Want the brand to speak more me - Asanga. And if you want to know about me you can check out Asanga Wijekoon (guy looking up to top right corner, with blue background) on Facebook and just read the posts from 3 weeks ago until now (i keep things on 'public' for a reason).
With the logo i do want to maintain the overall elements (peace symbol, gender symbols) as it's one, but i envision incorporating wings into it to better capture the extent of the brand .The image I've uploaded with wings is a very basic concept but i need that to jump off the page, with simplicity. Also the brand will definitely be promoting reggae music so if you can mix in some red/yellow/green in for me to see what it looks like that’d be awesome. Or if there’s a better way you can incorporate it in.
Ideally I'd also like an alternate, majority text, logo, so I've uploaded an image which is a very early mock up i did last year from memory. Would really appreciate some help on this too, keeping in mind that money is pretty damn tight right now!