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How mayor sizzle started their logo design journey
Gobobeam is a new company who manufactures and supports one product: a simple and streamlined slide projector. We need a logo to provide immediate brand identity.
The ideal logo will communicate these concepts:
-Cutting edge, but not complicated
Tell us a bit about who you are and the people you reach
-The intent of our product is to provide a simple means of calling attention to businesses. There are two primary target groups for our product: small retailers and bars/nightspots. The audience that our product appeals to is interested in new technology, but isn't hardcore "techie". They are ambitious, open-minded, and practical.
1. The logo should include the company name (gobobeam), as well as an iconic representation that works with and without the name. The ideal logo would "read" well in several different iterations: a detailed version, a simplified version (eg. black & white, gradient-free), and an 'icon' only version.
2. The company name "gobobeam" must be in lower case, but "gobo" and "beam" can be split to facilitate a compact logo.
3. We'd like the winning designer to also provide a business card design, but not necessarily until they have been chosen as the winner.
4. We require the winning design in .ai (CMYK) file format.