Logo will be used on invoices, letterhead, website, trucks, billboards, clothing. We'd like something flexible, also not to "thin" for easy readability. It would be nice to have one that is flexible orientation-wise, or have variations. It should feel fresh, crisp, solid, professional, not-too-trendy. Some of the vintage looks might fit that, but we also like simple. Due to the trucks/paper being white, def want a look that doesn't have a background texture around it - assume a white background.
We need to focus the logo on "Door and Window", and not as heavily on "Granbury" (the town name). Our current logo has "Granbury" way too large. The feedback that we received during the poll that we did at the end of the first round showed that we were often confused with our competition: "Granbury Glass and Mirror", so we need to ensure we're not over-emphasizing "Granbury". Additionally, we may expand to other counties, which means we'll replace "Granbury" with other locations.
There is a logo on the website. Please do NOT compliment that one – my wife hates it.
We were established in 2002, I see that some logos have that mentioned. The slogan is "only a stone's throw away". We don't need that in the main logo, but it would be nice if there was a way to add it easily as a tag line.
I've included pics of the current logo, which just a font loosely used. Please DONT USE that look.
The "Thou Shalt Nots":
1 - Do not use yellow as the primary color.
2 - Do not depict hammers
3 -Do not depict wrenches
4 - Do not make "Granbury" much bigger than "Door and Window". A little bigger, maybe, but not a lot bigger. Need balance and to have a difference between us and our competitor Granbury Glass and Mirror.
5 - We do not want to buy fonts or other art. UNLESS you let us know ahead of time, we know the costs, and we agree.
We've included some examples that we thought were cool, but we are very open to other looks and ideas. The length of our name will preclude some options, I imagine.
We will likely work long-term with the winning logo designer for other "looks" and further products.
This is our first company and our first time on 99designs - we're newbies... So be patient and explain what you're thinking.