Our logo will represent the company's knowledge and experience. It should combine classical richness with modern know-how, and reflect wisdom and energy.
We direct our clients through challenging endeavors and help them maintain focus through intense experiences. We'd like the imagery in our logo to show it. We envision a classical compass rose (see http://en.wikipedia.org/wiki/Compass_rose or the image attached to this brief), but we're open to better ideas.
Our clients also need to feel confident that we understand the complex challenges campaigns face in the information age, so our logo must reflect a modern strength. We envision the use of blues, grays and silvers within the company name or other elements to show this (see http://www.billbolling.com), but again we're open to better ideas.
We are not afraid of complexity, but don't want anything that's just busy. The design should combine classical and modern elements without being cliche.
Colors should be simple and strong. Pastels and neons do not work for our audience.
Please use the correct presentation of the company name: CandidAide.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.