We are looking for a polished logo and favicon that speaks to the aspiring foodie. In our minds, we're envisioning something within the "less is more" school of thought (the typeface should be clear, simple and bold) . If you can think of a way to convey that the product involves restaurants/food and (instant) savings in a clever and non-gimmicky way, give it a shot, but we're looking for something that's crisp and not busy.
1. Use SecondServing as one word but distinguish them in some way - feel free to experiment (perhaps in color, font, or in the capitalization of the words)
2. Scales nicely and looks great on a web page and in print
3. We're not married to any particular color but again, we don't want it to be excessively busy (i.e., too many colors).
4. No cartoons, clip art, or stock photos please
Good luck and thank you for your help!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)