How Matthew Rushton started their logo design journey
We are a Web 2.0 startup building a live blogging platform. Our service is similar to those of Wordpress and Blogger, with a focus on live blogging. It also includes social networking elements like Twitter and Tumbler. Our tag line is "Broadcast your blog live" (this should not be part of the logo). We are a small, fun startup and we want our logo to reflect that!
Tell us a bit about who you are and the people you reach
Our target audience is anyone who produces or consumes social media. This includes bloggers etc...
We are looking for a logo for our startup Blogcastr. The logo should contain our name "blogcastr" entirely in lowercase using the typeface Coolvetica which can be downloaded for free here: http://www.myfonts.com/fonts/larabie/coolvetica/. The logo should have a distinct Web 2.0 feel, good examples of which are Twitter and Friendfeed. A great starting point for the logo has been attached, which includes an RSS like wave coming off the end of the logo. We have not decided on the color palette, so experiment and see what works best. For deliverables we would like the following formats: layered .psd, .eps, .jpg, .gif, .tif, .bmp.