I'm looking for something that looks like its a news company but something that's a little more edgy that the wall street journal. I'm a big fan of keeping things simple but I would like someone's first impression to be "wow this is company gonna be really cool and reputable".
I'd prefer that the logo not be too "greeny". There are lots of logos out there that try to put off a "green" message. I want to embrace the green message but not be too much of a treehugger.
I'd like for the logo to represent the merge of brands ESPN, MTV and CNN.
ESPN in that they've done such a great job of humanizing the reporting of sports. They've got clever news clips "Coors Light Cold Hard Facts" and the personalities and anchors are all characters.
MTV does a great job of getting an audience to get together and follow movements. Even though they base their networks on music, they use celebrities and public figures to push certain agendas. And they do it very successfully.
CNN does a fantastic job of reporting the news. They are professional yet not to stiff but not to cutting edge. They have just enough personality to keep you interested.
I don't have any color schemes in mind but I don't want anything too crazy. Even though we're a little edgy I'm not into technicolor or some crazy color combination of green and brown.