The Historic Willamette – A Main Street Community (WMS) is part of the National Trust Main Street Center. Its goal is to promote local businesses and foster better relations amongst those within the historic Willamette neighborhood of West Linn, OR. Funded privately, the project looks to revitalize the business district, bring tourists into the area, while preserving the town’s unique character and charm.
As a bedroom community located south of metropolitan Portland, West Linn has ~25,000 residents. Its businesses are retail-oriented, with little manufacturing or larger commercial enterprises. The community promotes its parks, recreation, health and wellness.
The town of Willamette was founded in the mid-1800’s along a Native Indian trail, with its early inhabitants trappers / traders along its waterways. The width of the main commercial street of Willamette Falls Drive is due to an early trolley. This 'main street' currently supports a wide variety of restaurants, shops and businesses.
WMS’s goal is to become the #1 destination for local fare, entertainment and retail, and the focal point of West Linn community activity. In support of this goal, WMS stakeholders have decided to embark upon an exercise to establish a new brand identity to embody community vision, and build a relevant, lasting bond with its various constituencies in the community it serves.