I was extremely happy with the outcome of the logo design. It ended up being very different from what I thought we wanted in the beginning of the contest, but I am happier with it than I was with the original concept we had.
How Ebuhlman started their logo design journey
For over 70 years, the Whitaker Brothers name has been synonymous with data destruction. In a nutshell, the equipment we sell can take just about anything you can imagine, from tennis shoes to cell phones to top secret documents and turn them to dust. We are the leading distributor of data destruction equipment in the world.
Our main business is high security shredders, but we are also major players in large disintegrator systems, as well as paper handling machines such as paper cutters and paper folders.
The winning logo will be showcased on our new website design, which will be using state of the art technology and a superior user interface than our current website. The winning logo will also be used in our full product print catalog which designed and sent to every major government, military, educational institution and corporation, nationwide.
Tell us a bit about who you are and the people you reach
Our main customer base is the U.S. Federal Government including all branches of the Military. We also sell products to government contractors, especially DOD (Department of Defense) contractors.
Another major customer group consists of major corporations, universities, and hospitals.
We would like a refreshed and renewed look based on our current logo. The winning design will likely be a one that incorporates traits from the existing logo and revises the design into a cleaner, corporate image.
We are extremely open to new ideas as well, such as the addition of a small icon or shapes, but keep this clean. We are looking for an updated corporate image.
One idea we've been throwing around is the concept of using an abstract Military ribbon as seen in the attached files below.
We are trying to portray:
- Tenure in the Industry